2-4-16 Making eye contact helps create a relationship

My husband recently sent me a YouTube link that showed some results from a study of couples who looked into each other’s eyes for four minutes. The study shows that this helps build intimacy.

I’ve written in this blog before about the importance of eye contact when you are running a retail business. You aren’t building an intimate relationship, so you don’t need to look into a potential customer’s eyes for four minutes. But, if you make eye contact, you are creating a potential relationship.

Think for a moment about something as simple as going through a grocery checkout line. If the clerk looks at you and the two of you make eye contact, your simple transaction becomes a friendly experience, one you’ll want to repeat. If the clerk is busy and looks away and never looks at you (which I’m sure we’ve all experienced), it’s almost a relief to be done with the transaction and walk away.

If you have a retail business, whatever product and/or service you are selling, a potential customer wants to know you have a genuine interest in them when they enter your store. The simplest way to demonstrate this is by making eye contact…..and a smile helps too!