2-11-12 Marketing is important, even if you’re selling used cats

Rich and I have been in the market for a new cat or two since we lost both of our fur buddies in the last couple of years and are cat-less.

We visited WAIF’s Cat Cottage in Freeland. As we walked around checking out the residents, a lovely lady named Judy, who works there, began talking to us about Dash: “He is the sweetest cat, and we don’t know why someone hasn’t taken him yet.”  She proceeded to tell us all of the special traits of this cat. We didn’t make up our minds, but we were definitely leaning toward giving Dash a home. He had been at the cottage for a year. His biggest problem is that he doesn’t like other cats, but loves humans, both adults and children, and he loves to play with toys.

We were there checking out all of the cats for about half an hour. As we were getting ready to leave – without a cat – Judy commented, “I have a feeling that you are the perfect match for this cat.” 

We drove up to the WAIF shelter in Coupeville, and when we walked in to look at their cats, and mentioned we had talked with Judy at the Cat Cottage, someone commented, “Oh Judy told us all about you. She thinks that Dash is the right cat for you.”

A week later we returned to the Cat Cottage, and Judy and Dash were there….waiting for us. Judy kept talking about how she was sure we would be back because we were just the perfect people for Dash. We finally succumbed, and Dash is our cat now.

After we confirmed our plans, Judy apologized and admitted that she did sound a bit like a used car sales person.

So, whatever you’re selling, make sure your potential customers know how important they are and what a good fit they are for your product or service.