Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    2055 Pheasant Farm Lane
    Freeland, WA 98249

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    8-6-15 Do you know where your customers live?

    A helpful and basic bit of information that can guide your marketing when you run a store front business or a business out of your home is to know the community where your customers live.

    The simplest method to learn this is to create a system where you get the zip code of every person who comes into your business or contacts you to make a purchase.  This can be done on a computer or by doing listings and hatch marks on a piece of paper near your register (OK, I know this doesn’t sound very high-tech, but it works).

    You can keep track of these zip code tabulations by the month or season, or after your business has a new advertisement or special promotion.

    Once you see the patterns, it can provide you with valuable information about where, geographically, to focus your advertising dollars.

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