7-9-15 Fair Trade Outfitters is filling a niche on Whidbey Island

One of the most effective marketing tools is to offer a product that is unique and fills a niche.  Letting people know you have something special that they want usually portends a successful business.

A new business just opened in Langley that does just that.  Fair Trade Outfitters on Anthes Street in downtown Langley is offering a large selection of women’s clothing, as well as some men’s clothing,  that is “fair trade,” defined by owners Barry and Lily van Gerbig as, “products that are made by workers who have jobs with reasonable hours, who receive fair wages and who work in clean, safe environments.”

While there are some fair trade products available on Whidbey, such as coffee, this is the first clothing store devoted entirely to fair trade items.  

I wrote about Fair Trade Outfitters on Whidbey Local and invite you to read about this new niche business: http://www.whidbeylocal.com/article/view/777