Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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    2055 Pheasant Farm Lane
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    7-9-15 Fair Trade Outfitters is filling a niche on Whidbey Island

    One of the most effective marketing tools is to offer a product that is unique and fills a niche.  Letting people know you have something special that they want usually portends a successful business.

    A new business just opened in Langley that does just that.  Fair Trade Outfitters on Anthes Street in downtown Langley is offering a large selection of women’s clothing, as well as some men’s clothing,  that is “fair trade,” defined by owners Barry and Lily van Gerbig as, “products that are made by workers who have jobs with reasonable hours, who receive fair wages and who work in clean, safe environments.”

    While there are some fair trade products available on Whidbey, such as coffee, this is the first clothing store devoted entirely to fair trade items.  

    I wrote about Fair Trade Outfitters on Whidbey Local and invite you to read about this new niche business:


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    « 7-16-15 The City of Langley launches “Here for You,” a program to encourage tourists and locals to visit Langley businesses | Main | 7-2-15 Creating key messages for your business »