6-5-14 The Langley Merchants Survey – What are some of the other major reasons given for choosing to shop at a particular business?

As I mentioned in the previous Blog, “Just saw it walking by” was the reason marked by the largest number of respondents (47%).

The next two most repeated responses to the question were: returning customer (37%) and learned from a friend or relative (18% word-of-mouth).

These second and third most common choices are basically responses to good customer service.  If you like a business, you’ll come back again, and you’ll tell others about your positive experience.

Excellent customer service begins very simply with eye contact, a smile and a friendly “Hello.”  Once someone feels welcome, they want to stay and look around.  Most people appreciate this basic process of feeling welcomed.

Note: You may obtain a copy of this report by contacting Marc Esterly at the Langley Chamber of Commerce.