5-22-14 The Langley Merchants Survey – Who comes to Langley businesses?

The City of Langley is an iconic little town.  There are nearly 100 business in Downtown Langley, all of them small independently-owned ones.  There are no chain stores.  Like all business communities, Langley wants to thrive economically.

In previous blogs I’ve written a lot about knowing your target market, catering to that market and keeping track of who comes to your business and how they learned about you.

I recently conducted the Langley Merchants Survey as a pilot project for the City of Langley to see if an inexpensive self-administered survey could get useful information for the business community as a whole, as well as for individual merchants.

In my opinion, a lot was learned.  At a meeting at Ott & Murphy on May 22, 19 members of the business community attended a presentation I did describing the survey process and the results.  Those attending were overwhelmingly positive that the survey generated a lot of useful information and provided good ideas for ways the business community can promote itself.

In future blogs I’ll share my observations about what was learned.  For now, I’ll just say you’ve heard a lot of it from me before: collaboration and customer service benefits all businesses.

If you would like to have a copy of the survey report, contact Marc Esterly at the Langley Chamber of Commerce: membership@whidbey.com