9-19-13 Another great example of niche marketing: The Glass Alley Café in Freeland

A month ago I talked about the Twisted Cork Restaurant in Grants Pass, Oregon that was filling a market niche in this small city for people who want to have a sophisticated dining experience.

Now, I can tout a restaurant in my own backyard that is catering to a similar clientele.   The Glass Alley Café on Harbor Road in Freeland specializes in Northern Italian and French cuisine.

What really impressed me on my first visit were several items that demonstrate smart marketing:

• A well-planned menu offering many choices with items that are not available in other restaurants in the community;
• A maître d who greets each person who comes to the entrance and immediately makes them feel welcome and important;
• A kitchen staff that is very professional and concerned about how customers respond to the food that is prepared (a chef came out to talk with us to see if we were satisfied);
• Wait staff that is strongly attuned to the needs of the customers; and
• An overall attitude of professionalism.

And, of course, the food is delicious!

My Blog is not intended to promote restaurants, but the way that Twisted Cork in Grants Pass and Glass Alley Café in Freeland run their businesses applies to anyone who has a business that has a strong element of customer service.

Whatever you’re selling, it’s important to do everything possible to be sure that customers are totally satisfied with your products and services.