9-12-19 The best ways to increase your business

When you’re thinking about how to best use your dollars for marketing, here are the three ways I approach this:

 1)      It is always easiest to sell more to those who are already buying your product or service;

2)      You are more likely to sell to new customers who are much like the customers you already have or have been referred to you by current customers; and

3)      It is hardest to sell to new people about whom you have little information.

Item 1 assumes that you do everything to keep your customers happy so they’ll want to keep coming back to you.

Item 2 is based on the idea that the kinds of people who really appreciate you, what you sell, and how you do business are likely to want to do business with you….once they know who you are….and especially if they have heard good things about your from their friends.

Item 3 means it can be very expensive to simply place an advertisement without knowing details about the audience that will see the advertisement.

I believe the best ways to use your advertising dollars are to promote your business to current satisfied customers, and let your customers know how much you appreciate having them refer you to others.

And, remember….a satisfied customer usually tells many people.  A dissatisfied customer tells everyone.