4-25-19 Using key messages to market your business

Once you have gotten clear on what is special or unique about your business, it becomes easy to create some key messages that you can use in all of your promotion to identify what you are selling.  Remember, you are not just selling a particular product or service; you are selling customer service that accompanies the transaction.

A key message needs to be simple and easily understood.  The concept is that at every opportunity when you are interacting with customers, or potential customers, you reinforce your message.  Key messages not only appear in your promotions, they also are repeated by you, and any employees you may have, whenever you are talking about your business.

Have some fun with employees and/or with friends. Ask them to give you some ideas for key messages that do a good job describing your business (and marketing it).