3-28-19 How can you define your business in a unique way?

I believe one of the biggest challenges for a business owner, especially if it is a new business, is to define what products and/or services you provide that are unique.  In a place like Langley, I feel that nearly every business is unique, but that still doesn’t mean it isn’t important to let potential customers know what is special about what you provide.  In other communities on Whidbey, there may be more business competition.   

If you do have competitors who are selling what you sell or providing the same or a similar service to what you provide, you have a special challenge to make the case for why your product or service is superior to what someone else is offering.

This relates to the first question I always ask a business person about their business when I am preparing a story: “What’s special or unique about your business?”  If you need some help answering the question, ask some of your satisfied customers why they buy from you, or why they buy your product, rather than making another choice.  What makes your business special may be the quality or uniqueness of what you provide and/or it may be the kind of customer service that is part of your business.

Make the case for why someone should buy from you rather than someone else.  And, each time you make a sale, be sure to ask the customer why they bought from you.