6-21-18 Obtaining a zip code is an important marketing tool

One of the most basic pieces of information that can help you make better decisions about where to place your marketing efforts is knowing where your customers live.

A simple method to answer this question is to create a system where you get the zip code of every person who comes into your business or contacts you to make a purchase. This can be done on a computer or by doing listings and hatch marks on a piece of paper near your register (OK, I know this doesn’t sound very high-tech, but it works).

You can keep track of these zip code tabulations by the month or season, or after you have done an advertisement or a special promotion.

Once you see the patterns, it can provide you with valuable information about where, geographically, to focus your energies and your advertising dollars.