4-12-18 What it takes to become a successful business on Whidbey

Actually, I think it takes the same elements in most places to have a successful business: Passion, courage and filling a niche.

After writing many stories for the past several years as the Business Spotlight on Whidbey Local, I have seen common patterns.  I’ve noticed, it’s not just a matter of having a business, these people feel strongly about what they are doing.  Most really want to make a difference and believe strongly in the value of what they are selling.

It also takes a lot of courage because there is a major investment of time, energy and money.  I have enormous respect for people who own a business.

It also is important that the business person has created something that has been missing from the community by filling a niche. Whether it is a type of business has not been available before, or having something different about what is being sold, I always ask a business person, “What is special or unique about what you are selling?”