10-3-18 Good marketing: Getting the whole family involved

I just published a story for the Business Spotlight about Bart’s Better Foods (Bart’s Better Foods Provides Healthy Food Alternatives available on Whidbey - https://www.whidbeylocal.com/article/view/2089)

There are many things about this story that really resonate with my major marketing themes: Filling a niche, having a passion about what you are selling and developing some key marking themes. 

But I was also impressed that this is a family business: The Zefferys involved in the business include brother and sister and mom and dad. In a small community like Whidbey, there are several businesses that have been passed on from parent to child, and some where families contribute money to support a business a daughter or son is developing.  This is the first time I have had the experience of talking with four members of a family who are all involved and committed to creating a new business with several new products.  Right now, Bart’s Better Foods products are being sold on-line, at the Bayview Farmer’s Market (till the end of October) and at Payless Foods.

How much Bart’s Better Foods will expand to serve other markets remains to be seen. But for now, it’s really delightful to see how the business is growing.