10-18-18 The importance of filling a niche

A theme I have talked about a lot is the marketing power of filling a niche, creating a needed business that fills a void.

My latest Business Spotlight is a perfect example of this.  Greenbank Pantry and Deli opened a few months ago in a small building next to the historic Greenbank Store.  After the story was published this last week and was featured on the Facebook Page of Whidbey Local, I was amazed at the number of people who looked, shared and commented.

Even though the Pantry and Deli is in a small building, the owners - Emily Terao and Alex Pulichino - stock an amazing variety of grocery foods, deli foods, wine and beer.

When the store opened, it filled a great void: the only grocery store between Freeland and Coupeville. The store has been getting a lot of business from people who are driving by, but it is especially appreciated by the people who have a local place to buy groceries.

Emily and Alex also purchased the Greenbank Store and are doing major rennovation to the building. They plan to re-open the restaurant sometime in the spring. They hope thy will be filling another niche that will generate a lot of business.