3-9-17 Ruby’s Closet in Freeland is filling a much needed niche: Baby and young child clothing in South Whidbey

One of the likely ways of having a successful business is to do something that isn’t being done by anyone else.  The marketing term for this is “filling a niche.”

I love the creativity and awareness that lead to someone having the courage to not just open a retail business, but to do something that hasn’t been done before.

Ruby’s Closet is the dream-come-true for Kari Daumen. After she had a child and discovered that shopping for her new baby on Whidbey Island, especially in Freeland, where she lives, was just about impossible, she began exploring options for creating her own business.  With a little help from a friend, she was able to begin renting a place in downtown Freeland that has turned out to be just right.

The story of Kari Daumen and Ruby’s Closet is featured in the Business Spotlight of Whidbey Local .