10-5-17 Collaboration can be a great marketing tool for artists

If you follow my Blogs, you know that one of my major themes is the value of collaboration. In my experience, most businesses, especially retail ones, usually increase their sales when they collaborate with other related businesses.

Recently, I have done stories in the Business Spotlight on Whidbey Local for four Whidbey art galleries:

• The Galleries at Greenbank establish a new tradition: Second Saturday of the Month, October 9, 2017 (watch for it on Monday)
•  A Journey from Rotterdam to Langley: Rob Schouten opens his new gallery, October 2, 2017

• Whidbey Art Gallery marks its 25th year, May 22, 2017

Each of these galleries includes several artists who work with a broad range of art mediums.  Because there is such a rich variety that changes frequently, many people come to the galleries on a regular basis to see what’s new.

Whidbey Art Gallery in Langley and Artworks Gallery at Greenbank Farm are both co-op galleries where the artists contribute to the operation, as well as showing their art.

What a great way for an artist to have lots of exposure and a large market from which to draw customers.