10-19-17 Social media can boost the power of your marketing efforts

For five years I have been writing weekly business stories for Whidbey Local. I am officially the “Business Spotlight” (https://www.whidbeylocal.com/articles/1/5243).

A couple of weeks after each story appears I get the tabulations for how many people have looked at the article. It has amazed me that the numbers vary from as little as 14 to over 800.

I’d like to think I had a few hundred regular readers for my stories, but the reality is that the stories get read when they are promoted on peoples’ Facebook pages and/or other social media sites. The numbers grow as more people share the stories with their friends and contacts, who then share them with others.

When you have a good marketing story to tell, or when someone writes a good marketing story about your business, be sure to share the article in every way that you can.