7-14-16 Another example of filling a business niche: Ruby’s Closet in Freeland

I’ve written before about how much easier it is to market a business when that business fills a niche. By definition, a business niche means that there is a need for a particular business that hasn’t been met yet.

I just interviewed Kari Daumen who own’s Ruby’s Closet, a consignment store for baby and young children’s clothing and toys, as well as good quality new toys, strollers and other baby needs. Kari has two children, who are now approaching 5 and 1. When she became a mother, she became aware that there was nowhere on the south end of Whidbey to shop for her children’s needs.

Kari did a lot of research and she had some wonderful Whidbey serendipity come her way. She opened Ruby’s Closet nearly four years ago and has seen the business grow as people in the community have learned what she offers. She is providing a much needed service, and, as an added work benefit,  she is able to bring her children to the store with her (and she invites shoppers to let their kids play in the store while they shop).

The full story has been posted in Business Spotlight of WhidbeyLocal.com  .  It certainly can be an example for other businesses that can fill a niche on Whidbey.