4-14-16 Passion and the desire to grow a business are essential when creating a new business

The Business Spotlight story this week on Whidbey Local is about Sassy Siren, a woman’s accessory store, in Langley (http://www.whidbeylocal.com/article/view/1249). As I interviewed Jennifer Krouse, who bought the business two years ago, I heard a lot of the themes that I have expressed in these blogs.

After expanding the lines and looking for products that would appeal to a larger base, Jennifer had the courage to move into a space that became available next door. Her expanded Sassy Siren is double the previous space (she now has 600 sf.). Besides having a much greater variety of merchandise, she continues to build upon.

She is concerned that her products are quality-made. And, she is striving to find more local products to sell. She is also creating some special sales days specifically to attract locals to her business.

Jennifer expressed her vision to me: “I have a strong drive to make this business grow.”

She seems well on her way to attaining her vision for Sassy Siren.