11-17-16 A Good Way to Create a Business: Fill a Niche

If you have read some of my stories on Whidbey Local where I write a weekly piece as the “Business Spotlight,” you may notice a common theme for several of the businesses: They are creating something new in our business community.

I have total admiration and respect for anyone who has the courage and creativity to develop a business, especially a retail business.  There have been several examples in the stories I have posted in the last few weeks of businesses that are unique in our community.

Here are some of these examples: A massage therapist who is using a new therapy (Moon Dickson); a store that is specializing in functional art for the home (Artisan Crafted Home); a store selling everything you could possibly want if you have any interest in bringing wild birds into your yard (Wild Birds Unlimited); a recycling operation that makes it possible to greatly reduce throw away waste (Island Recycling); a store that sells only “Fair Trade” clothing and accessories (Fair Trade Outfitters); and a craft brewery (Double Bluff Brewing).

It is my hope that these stories will be read and enjoyed, and that these niche businesses will thrive on Whidbey.  If you haven’t checked out the Business Spotlight stories recently, I invite you to take a look.