4-16-15 “Dying to be Me”: A TED Talk and a book recommendation

One of the benefits of writing a blog is that I can write about whatever catches my attention.

Although this is a marketing blog, I think what Anita Moorjani has to say is very relevant to someone creating a business, dealing with an illness or simply wanting to have a life concept that may play a role in making their life more rewarding.

I first heard about a TED Talk that Ms. Moorjani gave when someone sent the link to me in an email: https://www.youtube.com/watch?v=rhcJNJbRJ6U

After I watched the talk, I really wanted to read her book, “Dying to be Me.”  The book did not disappoint.

Essentially, her talk and book describe her being diagnosed with terminal cancer and going into a coma with the doctors and her family expecting her imminent death. Instead she had a classic near death experience (called “NDE’s”) in which she learned that she had much to share and needed to stay in this life for a longer period. She came out of her coma and within a few weeks – much to the shock of all of the doctors treating her – she had no signs of cancer in her body.

The major takeaway from her experience and from her talk and book is the importance of loving yourself.This is a simple concept, but for many of us, a challenging onet to embrace. As she explains, this is at the core of really enjoying each moment and living our lives to the fullest, whether just in our personal world, or operating a business.