Carolyn Browne Tamler

has helped hundreds of businesses and organizations with her thoughtful facilitation and research services. She also writes colorful and compelling articles about new business initiatives! Would this help you? Call Carolyn today!

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Thursday
Sep182014

9-18-14 A simple marketing research tool for a retail business

Some basic information that guides how you use your advertising dollars is determining where your customers live and how they learned about your business.

A simple method is to ask each customer for their zip code and how they learned about your business and create a simple system to record the information.  This can be done on a computer using an Excel spreadsheet or some other tabular system, or by doing listings and hatch marks on a piece of paper near your register (OK, I know this doesn’t sound very high-tech, but it works).

You can keep track of these zip code tabulations by the month or season, or after you have done a new advertisement or promotion.

Once you see the patterns, it can provide you with valuable information about where to focus your advertising dollars.

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