4-10-14 Langley merchants are working together to learn more about customers and visitors coming to the community

I’m doing a project for the City of Langley that is a cooperative effort of the Mayor’s office, the Chamber of Commerce, the Langley Main Street Association, and over 25 businesses (so far) to learn more about the people who are coming into the businesses in Langley.

Each of the participating businesses will be asking people who come into their stores if they would like to help the Langley merchants learn more about visitors to their community by completing a simple, self-administered half-page size questionnaire.  Since each business can mark their name on the questionnaires they distribute, those who do this will be able to have a tabulation of the results for their individual business. The business can also choose to give the questionnaire only to someone who makes a sale (customer) or to anyone who comes into the store (visitor).

The questionnaire gets information about zip code, weekday vs. weekday customers, customers vs. visitors, why people are visiting Langley on this day, and how they learned about the particular business they are in.

The results will provide information to guide future advertising and promotion for the greater Langley business community as well as the individual businesses that participate.

This is a great example of members of a business community working together to get information that will benefit everyone.