3-27-14 A great example of collaboration in Coupeville: Vail Wine Shop & Tasting Room and the Oystercatcher Restaurant

One of my major marketing themes is the value of collaboration.

Recently, I did stories for Whidbey Local that described the new owners of the Oystercatcher Restaurant (http://www.whidbeylocal.com/carolyn/#oyster) and the move to a larger location for Vail Wine Shop & Tasting Room (http://www.whidbeylocal.com/carolyn/#vail) .

The new location for Vail Wine Shop provided them with the opportunity to offer food service to accompany their glasses of wine and micro brews.  They formed a partnership with the Oystercatcher Restaurant to provide this food service.

When I asked Patsy and Larry Vail to comment on their collaboration experience, here’s what they said:

From Patsy: “Just like any great marriage or partnership... we are better together than apart! We are so grateful for our partnership with the Oystercatcher. Tyler and Sarah are passionate and talented and add so many good things to our little wine shop and to our little town! We are blessed!”

From Larry: “We love the Oystercatcher and the people who are behind this great restaurant. We share a synergy that we believe not only helps promote each other but, also promotes the entire town of Coupeville; a wonderful working relationship!”

And, here is what the Sara and Tyler Hansen had to say about their collaboration with Vail Wine Shop:

From Sara: “Our businesses were at the perfect point to help each other grow, and we couldn't be more excited to have them as partners. It's great to be able to bounce ideas off each other. All of us bring our own set of skills to the table, which pushes all of us to be better. We want our town to have strong and healthy business environment, and this is helping to reach that goal.”

From Tyler: “We are very grateful for the partnership with the Vail's. I think it is important for businesses in a small community such as ours to work together with the goal of growing as a whole.”

I couldn’t have said it better myself.  Collaborations benefit each of the businesses that promote each other.