12-18-14 When it comes to business, the bottom line isn't the only line

The theme for my Blog this week came from Ron Nelson, the Executive Director of the Island County Economic Development Council.

When we think of marketing a business, it’s sometimes easy to focus only on how many sales we do and how much money we make.

Having a business on South Whidbey also involves having a personal stake in this community.  And being involved plays a major role in the concept of “doing business” here.

Anyone who has been on Whidbey for a while realizes that there are an incredible number of non-profits doing great work here.  As someone associated with an organization recently said, “The definition of a non-profit is that we always need money.”

Because of the generosity of many businesses on the island, as well as the people who live here, an amazing number of non-profits continue to be able to do good work.

This holiday season, remember to buy local, and please make contributions to local organizations that are making a positive difference.

I’m on the Board of the Whidbey Children’s Theater, and here’s my pitch for contributing to the great work this organization does for young people on the island: http://whidbeychildrenstheater.org/