10-30-14 Whidbey Art Gallery in Langley is another great example of the power of collaboration

I’ve written before about my great admiration for anyone who has the courage to create their own business. And, I’ve done several blogs about the value of collaboration.

I just did a story for Whidbey Local about the Whidbey Art Gallery in Langley and it is a great illustration of these two themes. Becoming a professional artist is challenging enough. Simply figuring how and where to sell artwork can take a lot of time and energy. Becoming part of a cooperative gallery provides space for displaying the work, ideas and support from others who are sharing the space, and a much smaller investment in marketing.

There are currently 32 artists who are members of the gallery, and each has a responsibility for being on the sales floor a few hours a week and doing whatever else is needed to maintain Whidbey Art Gallery as a place people want to visit. The gallery is an inviting space, with each artist’s work attractively displayed, and there is a broad range of artistic mediums and prices to appeal to a broad audience. The gallery has a website and a Facebook page.

Check out the story and see the value of collaboration at work: