11-14-13 The Paint Escape is a unique business in Freeland

I’ve written before about the value of having a business that is different.  I always ask business owners to describe what is special or unique about their business since this is an essential element to doing good marketing.

A week ago, my husband and I had our two little granddaughters up for a day.  While 2-year old Zoe was napping, I needed to find something to do with 5-year old Kylie.  The weather was chilly, so this wasn’t a good walk-on-the-beach or visit-a-playground time.

Then I remembered a place I had visited with my three daughters several years ago: The Paint Escape on Main Street in Freeland,  a paint-your-own-pottery store.  I still have some beautiful serving dishes created by them.

Here is Kylie focused on painting “Rainbow” (her name) before it was fired and became a beautiful creation:

This store offers an experience not available anywhere else on Whidbey, and the owners, Tina Beard and Susan Barrat, are doing an excellent job marketing the store to individuals and to groups.  It’s a great place for a child’s or an adult’s Birthday party, or simply a place for friends to share a delightful time.

Having a unique business, and knowing how to market that uniqueness, will pay off.