8-23-12 What business are you in?

When I sit down with a business person to talk about marketing, my first question always is, “What business are you in?”

Often, I’ll get a very simple answer: “Well, we’re a drug store;” or “I sell plants;” or “We are a bank.”

To which I respond to the examples above: “There are lots of drug stores around;”  “Lots of people sell plants; or “There are several banks here.”

In other words, when you want to market your business, you first have to define yourself in a way that is special, that shows off your unique qualities. 

It is my opinion that what really provides the marketing language for your business is to look at what you want people to experience when they visit your store or buy your product or service.

For more information about this, check out my Blog: 5-31-12 What is special or unique about your business?