8-2-12 A great way to start a new business: Fill a need

Establishing a successful new business, as I have said before, takes creativity and a lot of courage.  And, it also takes an awareness of a need that hasn’t been met.

In the case of a small community, like Clinton on South Whidbey Island, filling a need makes more business sense than trying to compete with existing businesses.

Kim Bailey visited Whidbey Island many times before moving here.  Once an island resident, she became aware that it was difficult to find healthy sandwiches and salads that she could pick up and take home, or just take on a picnic.

As someone with an education in Hospitality Management and several years experience in catering and hospitality, she decided to use her knowledge to create her own business.  Six years ago she opened Pickles Deli in Clinton, and filled the void with delicious, made-to-order, healthy sandwiches, wraps, deli salads, home-made bakery items and other items that have made Pickles a favorite for locals.

You can read more about Kim and the creation of Pickles Deli in the Whidbey Island Life Examiner

(Photo above is of Penelope on her pickle at Pickles Deli.)