7-12-12 Creativity: Finding new ways to blend different businesses

You’ve heard me mention that I believe it takes a lot of courage to establish any kind of a business.  Something else that I believe is equally important is to be creative about what you are offering and how you present your business to the public.

Recently, I attended a special fund raiser for Drew Kampion, creator of the now iconic Drewslist, at Christina’s Island Real Estate & Art Gallery.  Walking into a real estate office that is also a spectacular art gallery is quite an experience.  Some people come to do business with Christina when they are in need of a highly qualified broker and are wowed by the artwork; some people come to see the artwork and appreciate the gallery and say they will remember when they need to buy or sell a home on Whidbey, they’ll come back for Christina’s help.

In a small community like Whidbey Island, it’s important to have an open, creative mind when establishing any type of business, but especially a store front type of operation.  How do you get noticed?  How do you generate traffic?  How do you get people talking about what you do?

Maybe creating a blend of two different businesses is just one way.

To learn more about Christina Moat’s business model, visit the Whidbey Island Life Examiner: http://www.examiner.com/article/christina-s-real-estate-fine-arts-freeland-the-perfect-blend