Make Good Use of Your Sidebar

Use this space for anything from simple blocks of text to powerful widgets, like our Twitter and Flickr widgets. Learn more.

To access Website Management, hit the 'esc' key or use this Login link.

Navigation

Marketing Research

EXPERTISE CAPABILITIES
  • Public education
  • Recycling and solid waste
  • Retreats
  • Park and recreation planning
  • Library services
  • Public agency planning
  • Transportation planning

 
  • Public involvement
  • Strategic planning
  • Marketing
  • Public opinion surveys
  • Public workshops
  • Seminars
  • Focus groups
  • Project management
  • Public relations

A key to having a survey that accomplishes what is needed, such as identifying specific marketing needs or elements that have or have not worked well for an organization or company, is to have a clear survey process.

SURVEY PROCESS

  • Planning workshop
  • Focus group discussion to gather subjective input
  • Design the survey questionnaire
  • Review the draft questionnaire
  • Select the final arbiter of the survey instrument
  • Meet with data collection interviewers
  • Data collection
  • Analysis of data
  • Preparation of Executive Summary and detailed report
  • Follow-up workshop to discuss results and develop a strategic action plan