When I do a weekly Business Spotlight story, I always request at least three or four photographs to accompany the story. When I look back at the stories that have been published, I notice the value of the photos accompanying the stories. My Editor, JoAnna Weeks, sets up each business story so the photos become a major part of the story-telling. The photos represent the personalities as well as the business
The last two stories are great examples. Blake Durr, who is an arborist, (https://www.whidbeylocal.com/article/view/2070 ) showed pictures of his family and his work doing some tree climbing and using his equipment. The story before this showed Edward Jones Representative, Kevin Lungren, in his office, paddle boarding to work, standing beside his distinctive sign on Main Street and a nice photo of Kevin and his office staff (https://www.whidbeylocal.com/article/view/2065).
Have some good photographs taken to include in all your marketing materials, including your website and Facebook page.