Recently I asked if you had visited Langley lately and noticed all of the new businesses.
I forgot to mention one that is just in Langley for the summer months: The Big W Food Truck.
What is especially blog-worthy besides the creativity of the food truck operated by Joe Wierzbowski , is that he and Daniel Thomis of Double Bluff Brewery, just around the corner from the Big W Truck, have formed a collaboration to promote each other.
When you place your food order at The Big W Truck, there is a sign posted next to the menu inviting you to take your order to Double Bluff Brewery, buy a beer and enjoy your lunch in the lovely patio.
The value of collaborations is one of my major themes. It is definitely an effective marketing tool for each of the businesses that collaborate.