It’s likely that whatever business you are in, there are others selling the same or similar products and services. Even if you feel you are offering something very different from what others sell, the same question needs to be answered in order to successfully promote yourself: You have to be able to describe what is unique or special about your business.
What makes you unique may be the product itself, or it can be the kind of special attention you give to each of your customers. It can be the way you stand behind what you’re selling.
If you have been reading the business stories I write for the Business Spotlight in Whidbey Local you will notice that I do my best to describe what is special or unique about each business.
If you’re not sure how to describe these special qualities, ask your friends and current customers. If people are satisfied with what you’re selling, they can also give you their reasons….and these can become part of your message to attract more customers.