I recently did a story on Whidbey Local about the flameware cookware created by Cook on Clay (http://www.whidbeylocal.com/carolyn/#cook). The cooking pots and platters created by Robbie Lobell and Maryon Attwood at their Coupeville Studio are remarkable for the beauty and functionality.
Robbie and Maryon are promoting their cookware in several ways, but they especially enjoy collaborating with others on Whidbey to promote their businesses while building awareness of Cook on Clay flameware.
Several businesses use Cook on Clay pots at their events. Bayleaf, Roaming Radish, and Comfort Vineyards participate in events where Cook on Clay Pots are displayed. Ciao Restaurant in Coupeville is working with Robbie and Maryon to design pots that will be used in the restaurant. Frazier’s Restaurant displays Cook on Clay pots and has cooked in the pots for special occasions. Midnight Kitchen and Roaming Radish use the pots in their catering business. Slow Foods Whidbey partners on events and provides discounts on the cookware to their members.
Many well-known local chefs tell others about how they use Cook on Clay pots in their home kitchens, including Stewart Gordon (Gordon’s on Blueberry Hill), Scott Frazier (Frazier’s Restaurant) and Deborah Madison (who has written several cookbooks).
On their website, there is an excellent example of this collaboration as Beth Kuchynka of Bayleaf in Coupeville presents her recipe while using Cook on Clay pots and describing the value of the flameware pots for preparing the recipe.
Like I’ve said, collaboration is a great marketing tool.