While visiting Dr. Craig Weiner’s Chiropractic Zone office in Bayview the other day, I commented on the lovely photographs by Tom Trimbath that are being displayed.
Craig told me that he likes to have new artwork every couple of months. By letting his office be used as a gallery, he always has a lovely and interesting environment for his patients. The artist loves having the work shown (and often they sell a lot through Dr. Craig), and the artist promotes The Chirorpractic Zone in the community.
When businesses collaborate and promote each other, this is one of the most effective, and obviously inexpensive, ways to build customers.