One of the articles I wrote for the Whidbey Island Life Examiner, about John Auburn and his business, J.W. Desserts was picked up by our local newspaper, the South Whidbey Record, and a shortened version was published on March 14, 2012.
I think this story is a good example of going beyond a simple description of a successful business (J.W. Desserts of Clinton) and providing an expanded story about John Auburn's contribution to his local community and to other business owners seeking support.
Simply describing a business does not necessarily make interesting reading, but a deeper description of the human interest element makes it easier for the reader to identify with the story.